Meet Tara Gielenam, GenAI Adoption & Enablement Lead at Materialise.
Tamara's career started in email marketing and marketing automation, where she spent 15+ years helping businesses communicate smarter and work more efficiently. But a few years ago, something shifted. AI entered the picture, and Tamara didn't just follow the wave, she jumped in headfirst.
Today, she's the GenAI Adoption & Enablement Lead at Materialise, where she helps an entire organization (2000+ employees work there) make AI work in practice, not just in theory. She builds strategies, runs trainings, uncovers real use cases, and creates a culture where people feel confident to experiment with AI. On top of that, she runs her own consultancy, The Hybrid Advantage, where she coaches professionals and teams on integrating AI into their daily work.
Her story is one of reinvention. From email marketer to AI enabler, Tamara shows that you don't need a technical background to become an AI expert. You need curiosity, courage, and a willingness to learn.
In this AMA, you can ask Tamara anything! Here are some ideas to get you started:
How do you transition into an AI-focused role when your background isn't technical?
What does it really take to drive AI adoption inside a large organization?
How do you stay relevant and future-proof your career in the age of AI?
Bring your questions, your doubts, and your "where do I even start?" moments. Tamara has been there, and she loves to talk about it!
